Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.
E-Journal Portal
Use the E-Journal Portal to search for a full-text electronic journal among the 9,000+ in all of our databases.
Marketing Journal Articles
ABI/Inform Global The above business database contains many articles from advertising and marketing journals.
Marketing Websites
Knowthis.com An excellent online resource devoted to marketing and advertising with many valuable resources for the student of business administration.
Advertising Age The latest news and many other valuable resources for the student of advertising.
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