Marketing
The E-Journal Portal
Use the E-Journal Portal to search for a full-text electronic journal among the 9,000+ in all of our databases.
Subject Specific Databases
ABI/INFORM Global full text, 1990s to present
Comprehensive business database which includes in-depth coverage for over 2,700 publications, with more than 2,000 available in full text including the Wall Street Journal.
Business Source Elite Full-text, 1985-present
1,100 business journals and newspapers
General/Related Databases
Academic Search Premier Full-text, 1970s – present
More than 4,500 journals on all different subjects: psychology, business, education, chemistry, and more.
Marketing Websites
Knowthis.com An excellent online resource devoted to marketing and advertising with many valuable resources for the student of business administration.
Advertising Age The latest news and many other valuable resources for the student of advertising.
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